Our History

Kenzie, young, ambitious, and driven by a desire to make a difference in her community, was on a quest for purpose and a meaningful way to give back. Despite growing up in a family deeply involved in philanthropy, she felt disconnected from the act of giving. Searching for true purpose beyond monetary donations, she encountered Wendy, the founder of Impact100 Global, in what she described as a serendipitous encounter. Inspired by the Impact100 model, Kenzie knew she had found her calling. Recognizing the untapped potential in Southern California, particularly in Orange County, she saw an opportunity to establish a chapter. With determination and persistence, her vision became a reality within six months.

Kenzie’s belief in the importance of philanthropy and nonprofit organizations as pillars of civil society resonates deeply. She sees a profound calling to effect change in her own community, extending a helping hand to neighbors, communities, and those in need. With gratitude for the opportunity to initiate a movement in Orange County, Kenzie aspires to ignite a ripple effect of generosity across the entire Pacific Coast.

The Impact100 Model

The Impact100 model is readily available to all communities who wish to implement it. The model is designed to empower women to see themselves as philanthropists and overcome the barriers women have historically faced in this arena. The model is designed for transformational grant-making within local communities, with a minimum grant size of $100,000.

At Least 100 Women
Come Together

Each Woman
Donates $1,000

$100,000
is donated to a
Local Charity

Focus Areas

We provide nonprofit organizations with grants in increments of at least $100,000 across five broad Focus Areas:

Arts & Culture

Education

Environment, Recreation & Preservation

Family

Health & Wellness

How it Works

The annual $1,000 donations of Impact100 Orange County members are pooled into a grant fund to be given away to nonprofit organizations serving the Greater Orange County area. The number and size of grants awarded are dependent on our membership, but our goal is to give incremental grants of $100,000 each year. Grant amounts are announced in the Spring at “The Big Reveal” event, commencing our grants cycle. Nonprofit finalists are chosen by grant committees through a competitive application process, and grants are awarded based on a membership vote at our annual meeting. Every woman who gives $1,000 or more has one vote.

Kenzie Vath
President
Kenzie Vath
President

Kenzie Vath is a strategic operator, entrepreneur, and board leader focused on building platforms that drive long-term value—financially, culturally, and socially.

She currently serves as Vice President of Strategic Innovation at Pacific Hospitality Group, where she oversees CapEx development and leads portfolio-level strategy and experiential innovation for a family-owned hospitality company.

Parallel to her corporate work, Kenzie is the Founder of Holistic Umbrella, a wellness platform born from her personal experience with Lyme Disease and built to expand education, access, and hope within the chronic illness community. Her advocacy has led to leadership roles with the Global Lyme Alliance, where she supports efforts advancing diagnostics, treatment, and research.

Kenzie also serves as Founder and President of Impact100OC, launching Southern California’s first chapter of the global women-led philanthropy organization dedicated to community-level grantmaking and collective impact.

Across hospitality, wellness, and nonprofit sectors, Kenzie is known for connecting vision to execution—building systems, scaling ideas, and aligning capital with purpose.

Progress over perfection.

Betsy Busch
Vice President
Betsy Busch
Vice President

Betsy Busch grew up in Northern California and attended the University of Notre Dame where she received a Bachelors in accounting as well as a Masters in Accountancy. Betsy is a licensed CPA and previously worked in public accounting with PwC as well as various roles in consulting. Betsy was the CFO of her family’s winery in Napa before stepping down to stay home with her children and moving to Orange County in 2019. Betsy now has seven children; Jameson, Remington, Reagan, Felicity, MacGyver, Eleanor and Quinn. Betsy lives with her husband, Garrett, and family in Laguna Niguel. Betsy has a passion for supporting communities and was previously on the Board of Directors of the Children’s Museum of Napa Valley and is also very involved in her children’s school, St. Anne’s. Betsy looks forward to making a huge impact in the local Orange County community and meeting other amazing women in this area.

Bridget Zand
Director of Grants
Bridget Zand
Director of Grants

A California native, Bridget Zand grew up in Northern California before relocating to Orange County in early 2020. She attended the University of Notre Dame where she earned her Bachelors of Science in Chemistry, followed by her Masters of Business Administration. She spent her early career in online advertising and product management at eBay, before stepping away from corporate life in 2015 after the birth of her first son. Since then, she has had three other children, and continues to play an active role in her local community. While living in Napa, she served as the Director of Technology for Napa Moms, a nonprofit group dedicated to serving moms and families in the local Napa community. Now living in Laguna Niguel, Bridget looks forward to making a positive IMPACT in her new Orange County community.

Nicole Palanjian
Events Director
Nicole Palanjian
Events Director

Nicole Palanjian is a highly accomplished marketing executive with over 20 years of experience in various industries, including commercial real estate, affordable housing, technology, and medical. She holds an MBA from Pepperdine University, which has equipped her with a strong foundation in business strategy and leadership. She currently is a licensed realtor in Orange County, CA where she successfully transacts while keeping her clients first.

Throughout her career, Nicole has demonstrated exceptional skills in developing and executing marketing strategies that drive growth and enhance brand reputation. Her expertise lies in leveraging market insights, consumer trends, and innovative technologies to create impactful campaigns and drive business results.

In addition to her professional accomplishments, Nicole is deeply committed to giving back to her community. Living in Orange County, she has actively supported numerous nonprofits and understands the importance of making a positive impact on the lives of others.

Marilyn Mead Brutoco
Communications Director
Marilyn Mead Brutoco
Communications Director

Marilyn Mead Brutoco is a marketing executive with over 15 years’ experience driving brand communication strategies.

She’s a graduate of New York University, where she designed the first academic concentration of its kind in “Women and the Politics of Work,” reflecting an enduring interest in the social, economic and professional contributions of women throughout modern history.

As a Chief Marketing Officer and marketing consultant, Marilyn helps data, insights and tech companies unlock growth through differentiated brand and go-to-market strategies. She is a regular speaker at advertising and marketing conferences, and is passionate about elevating diverse voices across the marketing industry.

A native of Orange County, Marilyn spent many years in New York before returning to Southern California in 2019. She currently resides in Dana Point with her husband Marcus and son Beau. She is thrilled to drive Impact100’s mission forward alongside women who walk the walk in making a difference in our community.

C.C. Hafner
Director of Membership Recruitment & Retention
C.C. Hafner
Director of Membership Recruitment & Retention
C.C. boasts over 20 years of fundraising expertise with prominent nonprofits and startups. Now the Director of Philanthropy at MemorialCare Saddleback Medical Center Foundation, she previously raised $3.2 million in two years at St. Anne School as Executive Director of Development. C.C. lead the philanthropic efforts at Hoag Hospital Irvine and Hoag Orthopedic Institute where she raised over $38 million for the Hoag Irvine’s transformative healthcare initiatives. Throughout her seven years at Hoag she secured over $8 million for the Benjamin and Carmela Du Emergency Pavilion and steered Hoag Orthopedics to a triumphant $17 million in fundraising during the Hoag Promise Campaign.
Prior to Hoag, C.C. held leadership roles at CHOC Children’s Foundation and the Tony Hawk Foundation. C.C. graduated from Western Washington University with a Bachelor of Arts in Business Marketing and completed her Masters of Arts in Non-Profit Management and Leadership Studies from the University of San Diego. C.C. comes from a long line of family members in the medical field and education. Her family has always valued education and forwarding one’s career through advanced educational programs. She currently serves on the Board of Directors for Pathway School and Small Steps For Change. She currently resides in San Clemente with her husband of 17 years, Ian Hafner, and two children, Declan and Madelyn.
Karina Lane
Director of Membership Operations
Karina Lane
Director of Membership Operations
Karina grew up in Orange County and received a Bachelor of Arts in History from Boston University where she was also commissioned as an Army Officer. After serving as a Field Artillery and Signal Officer as well as deploying, Karina left military service and went on to receive a Master of Business Administration from the University of Washington. Karina currently serves as the Vice President of Operations at a financial management firm in Southern California. Karina lives in Laguna Hills with her husband, two children, and four Great Danes. She is involved in her youngest child’s school and has served on the boards of various youth sports organizations over the years. Karina is very passionate about giving back to the community that she and her children grew up in.
Maria Ptouchkina
Secretary & Governance Director
Maria Ptouchkina
Secretary & Governance Director

Maria Ptouchkina is a technology leader with over 14 years of experience spanning technology strategy, operations, digital transformation, and value creation. She currently works at Salesforce, where she leads global go-to-market strategy and operations for the Global Private Equity & VC Practice, with a focus on driving growth, operational effectiveness, and commercial excellence. Maria holds a B.A. in Psychology and Cognitive Science from Northwestern University and an MBA from the University of Chicago Booth School of Business. After spending two decades in Chicago, Maria moved to Orange County in 2024 in search of sunshine, community, and new beginnings. She lives in Newport Beach with her spirited Goldendoodle, Baloo. Maria has a strong conviction that all of us hold a duty and a responsibility to invest in the lives of others and believes deeply in the power of women coming together to drive change. Maria is honored to support the mission of Impact100 Orange County as a Secretary and Governance Director.

Ellen Haserot
Treasurer
Ellen Haserot
Treasurer

Ellen is looking forward to leveraging her more than 30 years of management experience to give back to her community. After earning a degree in Economics from Duke University and an MBA from Stanford University, Ellen settled in San Francisco. She worked in management consulting, developing strategies for a diverse client base covering financial services and healthcare. She spent several years working for a biotech startup and then landed at FICO, where she led an analytic sales support team working with major banks around the world.

After her first daughter was born, Ellen turned her focus to an entrepreneurial project. She and her husband founded a winery in Sonoma that grew to 15 employees producing over 13,000 cases of award-winning Pinot noir, Chardonnay and Cabernet Sauvignon wines. While she worked in many capacities at the winery from HR to newsletter editor to marketing, her primary responsibility was as CFO for 17 years. The winery was ultimately sold, and Ellen’s family relocated to Orange County in 2021. Ellen currently resides in Laguna Niguel with her husband Craig, their two daughters, and their dog Dodger.

Lorene Chandler
Non Profits Director
Lorene Chandler
Non Profits Director

Lorene has spent her career working to improve the quality of life for the most vulnerable communities. She held a senior position at the California Community Foundation, where she advised family foundations on strategic grantmaking, developed a program-related investment fund and set strategy for fundraising and partnerships. Lorene is on the board of Two Bit Circus Foundation and held advisory roles with The SAM Initiative and SidePorch Consulting. Lorene holds a Master of Social Work degree from University of Southern California and a Bachelors of Arts in Communication Studies and Dance from Loyola Marymount University.

Lorene lives in Laguna Niguel with her husband and three children. She is also very involved at her children’s school and serves on the board of the parent association.

Determination Letter Request

If you desire a copy of our determination letter, please complete the below form, and our team will follow up with you.